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Back Plastic News Processing Technology Tupperware still innovating with plastics

Tupperware still innovating with plastics

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When many consumers think of plastic, Tupperware comes to mind. Thanks to the company's direct sales strategy, the famously kitschy Tupperware parties that were popular in the 1950s and still go on today; perhaps no plastic brand occupies a bigger place in American pop culture.
 
But Tupperware's design team is not stuck in the past. David Kusuma, vice president of product development and R&D worldwide at Tupperware Brands Corp., says the company's innovation continues. 
 
Speaking at the Society of Plastics Engineers' first China conference, held Dec. 11-12 in Shanghai, Kusuma shared with attendees how Tupperware is experimenting with plastics as it looks to the future.
 
"Plastic as a material remains Tupperware's focus," Kusuma told Plastics News in an interview after his talk. "Plastics is one of the most versatile materials. You can go from soft to hard, from high temperature to low temperature. I mean, it has a wide range of possibilities."
 
He said the company is not out searching for new materials. "We look more at the product solution and the material is part of that in order to solve that problem." Pressure from consumers and exciting new innovations have led the company to look into bio-based plastics. Tupperware has launched several biomaterial products in the past to test the market.
 
"They've all been well received," Kusuma said. "We have a consumer base that is very much expecting us to go into this area."
 

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